Cele Hanzel
  Graphic Design
1924 Indian Valley
Novato, CA 94947
415.897.8795


email:
cele@chanzeldesign.com
 

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 • resume / bio
 • web (Intranet)
 • web (Internet)
 • print

summary

Senior Designer capable of producing highly effective graphical user interface solutions that improve customer experience, acquisition, retention, employee productivity and process comprehension. A team player with excellent organizational skills and an attention to detail provide compelling and appropriate visual solutions to design and the educational process.

Career achievements and expertise include:

  • User Interface Design: Designed portal applications including several
    regulatory applications, multi-lingual brokerage trading sites, work portals and social
    media interfaces.
  • Brand and User Interface Standards: Designed and developed user interface brand standards for Charles Schwab International brokerage and Wells Fargo intranet sites. Documented online UI standards to preserve usability and brand.
  • Online Advertising Graphics: Produced graphics programs that supported internal programs and external products such as annual strategic initiatives, compliance training, benefits enrollment, online brokerage products etc.
  • Information Graphics: Diagrammed complicated processes and transformed complex concepts into tangible visual representations. i.e.: Benefits enrollment IVR Tree, Life of Loan etc.
  • Integrated Collateral Programs: Developed collateral materials to support awareness of online products and services via brochures, mouse-pads and e-postcards.
professional
experience
   
 

Wells Fargo Bank - San Francisco
Sr. Graphic and UI Designer:
Intranet Strategy & Management Wells Fargo Home Equity
Responsible for design of all user interfaces and graphical elements for three major intranet work portals as well as designing 7+ complex web applications and social media solutions. Completed an extensive Brand design refresh of the Home Equity Portal and produced the new Portal User Interface and Design Standards manual. Provided UI consultation for the company-wide enterprise internal Portal Brand Standards design document.


2004-2011
  Art Institute of California - San Francisco
Faculty (Graphic Design, Fundamentals, Graphics for Fashion Design)
Design course curriculum and teach design concepts and practical skills to students that are relevant and applicable to current corporate and design industry work environments.


2003-current
  Studio J, Novato,CA
Senior Designer/Art Director
1996-2002
 

Studio J, a multimedia and software design company, producing CDs and Internet and Intranet sites for large corporations and small businesses.
Client: Charles Schwab & Co. 1997-2001
Designed the graphics and layouts for the Schwab International web Public and Trading sites which included Europe, Latin America, Hong Kong and Japan. These sites won over 7 major International design and industry awards in 2000-2001.
Designed and produced web graphics, illustrations and interfaces for the Corporate Administration Intranet, which included over 25 departmental web sites, online applications
and Corporate wide online daily news. Provided supporting print, banners and ads for Corporate Intranet. Worked both onsite and offsite.

Additional Corporate Clients: Lucent, VISA, Octel
Designed and produced Powerpoint Projects and a variety of other temporary event-driven websites and CDs.

 

C Hanzel Design Consulting
Artist/Designer 1996-present
Freelance designer for multimedia and software companies as well as Educational,Healthcare and Financial Institutions. Design graphics for Internet, print, PowerPoint, and CD's.

ACI Communications
Artist/Lead Designe
r 1995-1996
ACI Communications is a multimedia company in Sausalito that makes CDs, disks, and websites for Universities and Fortune 500 companies. Designed graphics and layout for training CD's for Rexall Showcase and JD Edwards.

 

Ruby Two Tones
Owner, Designer
1979-95
Wholesale manufacturer designed and produced silk-screened Ts/house wares sold internationally to Museums, Zoos, department stores, and gift shops. Designed and produced all graphics.


  computer skills
Mac and PC
Adobe C5.5, (including Photoshop, Illustrator, Indesign, some Flash & Dreamweaver),
Visio 2004, Microsoft Office 2007, Quark Xpress 5, Nedgraphics Fashion Suite
  graphic design skills Art Direction, Sr. Designer,
Corporate Intranet Design,
Interface Design/web page design,
Print Design: Brochures, Logos, Page layout
Illustration (multimedia & traditional)
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  portfolio url

http://www.chanzeldesign.com

education B.F.A. California College of Arts and Crafts
M.A. San Francisco State University
  about
Cele Hanzel
 

I am a multi-talented visual artist/designer who thrives in challenging, deadline driven environments. I have a strong creative sensibility and am not timid about voicing my ideas. I have a love for clean clear design and a solid understanding of layout, typography,hierarchy and user/reader behavior. I take pride in my work and have the experience, confidence, organization and skills to do whatever is needed to get the job done.

I just finished a long-term contract working part-time at Wells Fargo as a Senior Graphic and UI (User interface) Designer. In this role I was wholly responsible for design and delivery of all user interfaces and graphical elements for 3 major Intranet Portals at Wells Fargo. I was also responsible for a major site redesign in 2011 and documenting the new Portal User Interface and Design Standards. This contract lasted 7 years.

In addition, I am currently teaching almost full time at the Art Institute of California - S.F. teaching all levels of Graphic Design both to Graphic Design majors as well as Fashion Design majors.
Previousely I worked full-time as a Senior Designer/Art Director at Studio J, a design firm in Novato, doing CDs, Intranet and Internet work as well as supporting print materials. Our main client for the last 5 years was Charles Schwab. We designed their Intranet site for over 2 years. The last 2-3 years was been spent on their award-winning International Internet trading sites.
At Studio J, the majority of the work was web art with supporting print projects, but previously I have a lot more experience with print. I had my own clothing company for 15 years, producing all marketing materials, including catalogs, myself. I also had 6 employees and know how to delegate effectively and work efficiently.

I have done PowerPoint and print projects for VISA, Wells Fargo, Lucent, Schwab and other large corporations as well as small businesses. I was the layout artist for the Northbay Multimedia Newsletter for 3 years and have done design and production work on several other magazines and publications, including ads for freelance clients. I have many years of daily experience with most graphic design software on both pc and Mac.

Working for a clients like Wells Fargo and Charles Schwab on the intranet as well as internet sites has given me a unique ability to see what is needed in large institutions both internally and on the web. The Intranet site is much more "original design" intensive. After the initial design work, the internet site was mostly layout design and really working within the many existing legal and design constraints. I have designed ads, banners, posters and other marketing materials for the internal needs as well as the public web site (web and hardcopy). I have also been involved in screen-by-screen layouts for the trading site, this includes charts, graphs, (printable) application process screens, everything from icons to error messages. While working on the intranet site we provided illustrations for news stories every day.

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